May 22nd 2013
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Bicycle® Brand Playing Cards Teams with Circle Sport and Landon Cassill

MOORESVILLE, N.C. (May 22, 2013) – Bicycle© Brand, America’s Favorite Playing Cards, announced today a two-race partnership with  Landon Cassill and Circle Sport as a primary sponsor beginning with this weekend’s Coca-Cola 600 race event under the lights at Charlotte Motor Speedway. The iconic brand will also serve as the primary of the No. 33 Bicycle NASCAR Playing Cards Chevrolet SS at next weekend’s FedEx 400 at Dover International Speedway. In a tribute to the Memorial Day holiday, the No. … Continue Reading →
April 19th 2013
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KCI KANSAS CITY PARTNERS WITH CIRCLE SPORT AND CASSILL AT KANSAS

KANSAS CITY, Kan. (April 18, 2013) – Circle Sport, LLC, today announced that KCI Kansas City will sponsor the team’s No. 33 Chevrolet driven by Landon Cassill in the NASCAR Sprint Cup Series race this weekend at Kansas Speedway.  Cassill, making his seventh start of the season for Circle Sport, will pilot the No. 33 KCI Kansas City Chevrolet SS in the STP 400 on Sunday afternoon. Serving major markets throughout the Midwest, KCI Kansas City offers a wide range … Continue Reading →
Joe Falk | @joefalk33

Circle Sport’s Team Owner

Joe Falk

Joe Falk was instrumental in the acquisition of the No. 33 from Richard Childress Racing five races into the start of the 2012 NASCAR Sprint Cup Series season and helped form Circle Sport to operate the budding organization.  Falk, a Virginia auto dealer who has been a part of the sport since the late 1990s, is making a return to fulltime competition in NASCAR’s top series.

Falk previously fielded the No. 91 Sprint Cup entry for drivers Dick Trickle, Greg Sacks, Kevin Lepage, Mike Wallace and Todd Bodine, which included a top-five finish in 1998 season finale at Atlanta Motor Speedway.

“When the opportunity was presented to acquire the No. 33 owner points from Richard Childress Racing, we felt this was the way to build a solid foundation for our emerging Sprint Cup operation,” Falk said.  “Circle Sport is positioned to offer companies of all sizes entry into NASCAR’s top tier of racing and the ability to reach the sport’s 75 million fans.  We are actively seeking marketing partners that want to either test the waters of NASCAR or have been told that their budgets can’t support a NASCAR program.”

Falk’s Little Joe’s Autos has served as a sponsor in multiple races throughout the 2012 season, while Precon Marine, another Virginia-based company that specializes in heavy marine constructions, joined the organization in an associate role.

Circle Sport is housed in a 22,000-square-foot facility in Mooresville, N.C., and in addition to the No. 33 Sprint Cup Series Chevrolet Impala also fields the No. 27 Chevrolet Silverado in the NASCAR Camping World Truck Series.

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Circle Sport
112 Meadow Hill Circle
Mooresville, NC 28117

704-658-1505